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Our color palettes are comprised of a base color and extended palette. The extended palette includes the additional tints and shades generated from the base color.
Colors are named as ‘colorXX’ (for ex. tan100)
The color label represents the base color, while the ‘XX’ number represents different shades.
Understanding Tints & Shades
Tint = The addition of white to the base color
Shade = The addition of black to the base color
Here’s how the value of the extended palette is determined:
Base color: 100
Shades darker than base color: >100
Tints lighter than base color: <100 < p>
Accessibility standards
Inclusion for all our customers
The Conn’s HomePlus updated color palette adhere’s to W3C’s minimum AA rating.
What is the minimum contrast requirement?
1.4.3 Contrast (Minimum)
The visual presentation of text and images of text has a contrast ratio of at least 4.5:1, except for the following: (Level AA)
Large Text: Large-scale text and images of large-scale text have a contrast ratio of at least 3:1;
Incidental: Text or images of text that are part of an inactive user interface component, that are pure decoration, that are not visible to anyone, or that are part of a picture that contains significant other visual content, have no contrast requirement.
Logotypes: Text that is part of a logo or brand name has no minimum contrast requirement.
For more details, please visit: https://www.w3.org/TR/UNDERSTANDING-WCAG20/visual-audio-contrast-contrast.html
In order to meet W3C’s minimum AA rating, the background to text contrast ratio should be at least 4.5:1. Therefore, all styles and components need to meet this contrast ratio of color combinations.
Using Stark’s accessibility plugin we are able to determine passing text color contract stanards:
Normal text = Passing color results are accurate only if your font is at least 16px with regular weight or heavier
Large text = Passing color results are accurate only if your font is at least 18.66px with bold weight or 24px at regular weight or heavier
These updated standards will allow us to:
Work with accessibility in mind - Design and build accessible products from the start
Check product compliance - Designer, PMs and Engineers can check on UI elements and code to ensure they are accessible and meet legal requirements and standards
The color combinations that you see below are the ONLY approved color combinations. No other text and background combinations are approved for use.100>
Most Commonly Used Colors
Core
Aa
.black
Relación de contraste
17.03:1
Normal Text
AA - 4:5:1
AAA - 3:1
Large Text
AA - 4:5:1
AA - 7:1
Aa
.white
Relación de contraste
17.03:1
Normal Text
AA - 4:5:1
AAA - 3:1
Large Text
AA - 4:5:1
AA - 7:1
Should be used for:
text
buttons and links
component background color
Tailwind color names:
primary
secondary-content
base-content
info-content
success-content
rning-content
error-content
Should be used for:
text
buttons and links
component background color
Tailwind color names:
primary-content
secondary
accent-content
neutral-content
Grays
Aa
.gray90
Relación de contraste
12.67:1
Normal Text
AA - 4:5:1
AAA - 3:1
Large Text
AA - 4:5:1
AA - 7:1
Aa
.gray80
Relación de contraste
8.92:1
Normal Text
AA - 4:5:1
AAA - 3:1
Large Text
AA - 4:5:1
AA - 7:1
Aa
.gray70
Relación de contraste
6.31:1
Normal Text
AA - 4:5:1
AA - 7:1
Large Text
AA - 4:5:1
AA - 7:1
Aa
.gray60
Relación de contraste
4.5:1
Normal Text
AA - 4:5:1
AA - 7:1
Large Text
AA - 4:5:1
AA - 7:1
Should be used for:
Used for preheadline text
Tailwind:
neutral
Aa
.gray50
Relación de contraste
5.16:1
Normal Text
AA - 4:5:1
AA - 7:1
Large Text
AA - 4:5:1
AA - 7:1
Aa
.gray40
Relación de contraste
6.84:1
Normal Text
AA - 4:5:1
AA - 7:1
Large Text
AA - 4:5:1
AA - 7:1
Aa
.gray30
Relación de contraste
8.88:1
Normal Text
AA - 4:5:1
AAA - 3:1
Large Text
AA - 4:5:1
AA - 7:1
Aa
.gray20
Relación de contraste
11.18:1
Normal Text
AA - 4:5:1
AAA - 3:1
Large Text
AA - 4:5:1
AA - 7:1
Aa
.gray10
Relación de contraste
13.92:1
Normal Text
AA - 4:5:1
AAA - 3:1
Large Text
AA - 4:5:1
AA - 7:1
Brand Colors
Conn’s HomePlus Red
Aa
.conns-homeplus-red
Relación de contraste
Normal Text
AA - 4:5:1
AAA - 3:1
Large Text
AA - 4:5:1
AA - 7:1
This color can only be used for the logo, and cannot be used for text and background colors.
Maroon
Maroon colors should only be used for:
Price on product cards
Cart and checkout buttons
Sale and clearance flags
Base Color
Extended Palette
Aa
.maroon100
Relación de contraste
5.8:1
Normal Text
AA - 4:5:1
AA - 7:1
Large Text
AA - 4:5:1
AA - 7:1
Aa
.maroon120 shade($maroon, 20%)
Relación de contraste
8.01:1
Normal Text
AA - 4:5:1
AAA - 3:1
Large Text
AA - 4:5:1
AA - 7:1
Aa
.maroon150 shade($maroon, 50%)
Relación de contraste
13.01:1
Normal Text
AA - 4:5:1
AAA - 3:1
Large Text
AA - 4:5:1
AA - 7:1
Aa
.maroon170 shade($maroon, 70%)
Relación de contraste
17.01:1
Normal Text
AA - 4:5:1
AAA - 3:1
Large Text
AA - 4:5:1
AA - 7:1
Should be used for:
Sale and clearance product flags
Price on product cards
Should be used for:
Commerce driven buttons
Inline text links
Tailwind:
accent
Tostado
Base
Aa
.tan100
Relación de contraste
11.36:1
Normal Text
AA - 4:5:1
AAA - 3:1
Large Text
AA - 4:5:1
AA - 7:1
Tailwind:
base-500
Extended Palette
Aa
.tan60 tint($tan, 40%)
Relación de contraste
13.46:1
Normal Text
AA - 4:5:1
AAA - 3:1
Large Text
AA - 4:5:1
AA - 7:1
Aa
.tan40 tint($tan, 60%)
Relación de contraste
14.58:1
Normal Text
AA - 4:5:1
AAA - 3:1
Large Text
AA - 4:5:1
AA - 7:1
Aa
.tan20 tint($tan, 80%)
Relación de contraste
15.79:1
Normal Text
AA - 4:5:1
AAA - 3:1
Large Text
AA - 4:5:1
AA - 7:1
Aa
.tan10 tint($tan, 90%)
Relación de contraste
16.44:1
Normal Text
AA - 4:5:1
AAA - 3:1
Large Text
AA - 4:5:1
AA - 7:1
Tailwind:
base-400
Should be used for:
Utility nav bar background
Footer CTA buttons
Tailwind:
base-300
Tailwind:
base-200
Should be used for:
All page backgrounds will use this color
Tailwind:
base-100
Beige
Base
Extended Palette
Aa
.beige100
Relación de contraste
4.61:1
Normal Text
AA - 4:5:1
AA - 7:1
Large Text
AA - 4:5:1
AA - 7:1
Aa
.beige40 tint($beige, 60%)
Relación de contraste
10.14:1
Normal Text
AA - 4:5:1
AAA - 3:1
Large Text
AA - 4:5:1
AA - 7:1
Aa
.beige10 tint($beige, 90%)
Relación de contraste
15.1:1
Normal Text
AA - 4:5:1
AAA - 3:1
Large Text
AA - 4:5:1
AA - 7:1
Denim
Base
Extended Palette
Aa
.denim100
Relación de contraste
11.02:1
Normal Text
AA - 4:5:1
AAA - 3:1
Large Text
AA - 4:5:1
AA - 7:1
Aa
.denim40 tint($denim, 60%)
Relación de contraste
7.91:1
Normal Text
AA - 4:5:1
AAA - 3:1
Large Text
AA - 4:5:1
AA - 7:1
Aa
.denim10 tint($denim, 90%)
Relación de contraste
14.4:1
Normal Text
AA - 4:5:1
AAA - 3:1
Large Text
AA - 4:5:1
AA - 7:1
Should be used for:
Often used for CTA banner’s background color
Slate
Base
Extended Palette
Aa
.slate100
Relación de contraste
4.68:1
Normal Text
AA - 4:5:1
AA - 7:1
Large Text
AA - 4:5:1
AA - 7:1
Aa
.slate40 tint($slate, 60%)
Relación de contraste
10.09:1
Normal Text
AA - 4:5:1
AAA - 3:1
Large Text
AA - 4:5:1
AA - 7:1
Aa
.slate10 tint($slate, 90%)
Relación de contraste
15.06:1
Normal Text
AA - 4:5:1
AAA - 3:1
Large Text
AA - 4:5:1
AA - 7:1
Verde salvia
Base
Extended Palette
Aa
.sage100
Relación de contraste
5.62:1
Normal Text
AA - 4:5:1
AA - 7:1
Large Text
AA - 4:5:1
AA - 7:1
Aa
.sage40 tint($sage, 60%)
Relación de contraste
9.58:1
Normal Text
AA - 4:5:1
AAA - 3:1
Large Text
AA - 4:5:1
AA - 7:1
Aa
.sage10 tint($sage, 90%)
Relación de contraste
14.93:1
Normal Text
AA - 4:5:1
AAA - 3:1
Large Text
AA - 4:5:1
AA - 7:1
Flax
Base
Extended Palette
Aa
.flax100
Relación de contraste
8.52:1
Normal Text
AA - 4:5:1
AAA - 3:1
Large Text
AA - 4:5:1
AA - 7:1
Aa
.flax40 tint($flax, 60%)
Relación de contraste
13.09:1
Normal Text
AA - 4:5:1
AAA - 3:1
Large Text
AA - 4:5:1
AA - 7:1
Aa
.flax10 tint($flax, 90%)
Relación de contraste
13.09:1
Normal Text
AA - 4:5:1
AAA - 3:1
Large Text
AA - 4:5:1
AA - 7:1
Café
Base
Extended Palette
Aa
.coffee100
Relación de contraste
9.36:1
Normal Text
AA - 4:5:1
AAA - 3:1
Large Text
AA - 4:5:1
AA - 7:1
Aa
.coffee40 tint($coffee, 60%)
Relación de contraste
8.31:1
Normal Text
AA - 4:5:1
AAA - 3:1
Large Text
AA - 4:5:1
AA - 7:1
Aa
.coffee10 tint($coffee, 90%)
Relación de contraste
14.48:1
Normal Text
AA - 4:5:1
AAA - 3:1
Large Text
AA - 4:5:1
AA - 7:1
Notifications
Info
Base
Extended Palette
Aa
.info100
Relación de contraste
4.58:1
Normal Text
AA - 4:5:1
AA - 7:1
Large Text
AA - 4:5:1
AA - 7:1
Aa
.info40 tint($info, 60%)
Relación de contraste
9.87:1
Normal Text
AA - 4:5:1
AAA - 3:1
Large Text
AA - 4:5:1
AA - 7:1
Aa
.info10 tint($info, 90%)
Relación de contraste
14.95:1
Normal Text
AA - 4:5:1
AAA - 3:1
Large Text
AA - 4:5:1
AA - 7:1
Should be used for:
Focus state outline
Success
Base
Extended Palette
Aa
.success100
Relación de contraste
4.56:1
Normal Text
AA - 4:5:1
AA - 7:1
Large Text
AA - 4:5:1
AA - 7:1
Aa
.success40 tint($success, 60%)
Relación de contraste
9.93:1
Normal Text
AA - 4:5:1
AAA - 3:1
Large Text
AA - 4:5:1
AA - 7:1
Aa
.success10 tint($success, 90%)
Relación de contraste
15.04:1
Normal Text
AA - 4:5:1
AAA - 3:1
Large Text
AA - 4:5:1
AA - 7:1
Should be used for:
Often used for CTA banner’s background color
Advertencia
Base
Extended Palette
Aa
.warning100
Relación de contraste
6.31:1
Normal Text
AA - 4:5:1
AA - 7:1
Large Text
AA - 4:5:1
AA - 7:1
Aa
.warning40
Relación de contraste
11.63:1
Normal Text
AA - 4:5:1
AAA - 3:1
Large Text
AA - 4:5:1
AA - 7:1
Aa
.warning10
Relación de contraste
15.51:1
Normal Text
AA - 4:5:1
AAA - 3:1
Large Text
AA - 4:5:1
AA - 7:1
Error
Base
Extended Palette
Aa
.error100
Relación de contraste
4.51:1
Normal Text
AA - 4:5:1
AAA - 3:1
Large Text
AA - 4:5:1
AA - 7:1
Aa
.error40 tint($error, 60%)
Relación de contraste
9.58:1
Normal Text
AA - 4:5:1
AAA - 3:1
Large Text
AA - 4:5:1
AA - 7:1
Aa
.error10 tint($error, 90%)
Relación de contraste
14.83:1
Normal Text
AA - 4:5:1
AAA - 3:1
Large Text
AA - 4:5:1
AA - 7:1
Grid & Spacing
8 Point Scale using a “Soft Grid” method
As a general rule, the Conn's Design System and accompanying code base should follow an 8-Point "Soft Grid" system. This means using multiples of 8 to define the dimensions, padding, and margin of both block and inline elements. A "soft grid" simply measures 8-point increments between individual elements.
What are points?
@1x
A point (pt) is a measurement of space that is dependent on screen resolution. The simplest explanation is that at a "1x" resolution (or @1x), 1pt = 1px.
@2x
At a “2x” resolution (@2x), 1pt = 4px because resolution doubles on both the X and Y axes making it 2px wide by 2px tall.
@3x
At a “3x” resolution (@3x), 1pt = 9px (3px x 3px) and so on.
https://tailwindcss.com/docs/margin
As a general rule, the Conn's Design System and accompanying code base should follow an 8-Point "Soft Grid" system. This means using multiples of 8 to define the dimensions, padding, and margin of both block and inline elements. A "soft grid" simply measures 8-point increments between individual elements.
Spacers
The following spacers are the most commonly used measurements in the UI using the 8pt soft grid.
Mobile landscape (sm)
@media (min-width: 800px)
(container) max-width: px
Mobile portrait (sm)
320 artboard frame
4 col grid
@media (min-width: 800px)
column margin:16px 0;
column-gap: 16px
Fluid Layout Grid Setup
To set up a fluid-width grid, we use fixed numeric values for gutters and auto-calculated values (in %) for columns
A fluid grid has fluid-width columns, fixed gutters and fixed side margins. The fluid grid has a flexible content width that goes edge to edge as per the screen size.
In a fluid grid, columns either grow or shrink to adapt to the available space.
Columns
Columns are the imaginary vertical blocks and are used to align the content. We define column widths in percentages (%).
Column gap or Gutters
Column gaps or gutters are the spaces between the columns. Gutters help to separate the content. We define gutter widths as fixed values.
Side Margins
Margins are the space between content and the edges of the screen. We define side margin widths as fixed values that decide the minimum breathing space across every screen size.
Flexible Margins
Flexible margins occupy the remaining space left after composing a grid with columns, gutters, and side margins. The flexible margins change as per different screen sizes.
Typography
In the Typography section, there is a choice of Text Styles suitable for both Desktop and Mobile Design, as well as styles perfectly suited for Inputs and Buttons.
All of the available Typography options in this section also have their Line Height set so they perfectly align to a 4pt Baseline Grid, enabling consistency throughout the Conn's Design System. The Typography choices are available on Google Fonts.
Example
PRE HEADLINE
8pt
Headline Lorem Ipsum Dolor set Amet Consectetur id Nisi
16pt
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Nunc id orci ut nisi laoreet lobortis. Nullam magna dolor, convallis ac euismod a, suscipit quis risus. Pellentesque vulputate lorem in lorem ullamcorper varius ut id mauris. Maecenas a sagittis ligula. Quisque ante ipsum, tincidunt ut nibh sed, mattis aliquet augue. Pellentesque vulputate lorem in lorem ullamcorper varius ut id mauris.
16pt
Nunc id orci ut nisi laoreet lobortis.
16pt
Nullam magna dolor
Convallis ac euismod a
Suscipit quis risus
Pellentesque vulputate lorem
In lorem ullamcorper
16pt
Text link style
font 1 - Sans Serif
Display & Headings
Lora
.font-semibold
font-weight: 600
abcedfghijklmnopqrstuvwxyz
ABCDEFGHIJKLMNOPQRSTUVWXYZ
0123456789
.font-regular
font-weight: 400
abcedfghijklmnopqrstuvwxyz
ABCDEFGHIJKLMNOPQRSTUVWXYZ
0123456789
font 1 - Sans Serif
Display & Headings
Open Sans
.font-bold
font-weight:700
abcedfghijklmnopqrstuvwxyz
ABCDEFGHIJKLMNOPQRSTUVWXYZ
0123456789
.font-semibold
font-weight:600
abcedfghijklmnopqrstuvwxyz
ABCDEFGHIJKLMNOPQRSTUVWXYZ
0123456789
.font-regular
font-weight:400
abcedfghijklmnopqrstuvwxyz
ABCDEFGHIJKLMNOPQRSTUVWXYZ
0123456789
Typography - Display (light)
display-lg
font-size: 104px; line-height: 112px;
display-lg
font-size: 104px; line-height: 112px;
display-lg
display-md
font-size: 96px; line-height: 112px;
display-md
font-size: 96px; line-height: 112px;
display-md
display-sm
font-size: 80px; line-height: 88px;
display-sm
font-size: 80px; line-height: 88px;
display-sm
Typography - Headline (light)
headline-xl
font-size: 40px; line-height: 48px;
Sed ut perspiciatis unde omnis iste natus error sit voluptatem.
font-size: 40px; line-height: 48px;
Sed ut perspiciatis unde omnis iste natus error sit voluptatem.
headline-lg
font-size: 32px; line-height: 40px;
Sed ut perspiciatis unde omnis iste natus error sit voluptatem.
font-size: 32px; line-height: 40px;
Sed ut perspiciatis unde omnis iste natus error sit voluptatem.
headline-md
font-size: 32px; line-height: 40px;
Sed ut perspiciatis unde omnis iste natus error sit voluptatem.
font-size: 32px; line-height: 40px;
Sed ut perspiciatis unde omnis iste natus error sit voluptatem.
headline-sm
font-size: 24px; line-height: 32px;
Sed ut perspiciatis unde omnis iste natus error sit voluptatem.
font-size: 24px; line-height: 32px;
Sed ut perspiciatis unde omnis iste natus error sit voluptatem.
headline-xs
font-size: 20px; line-height: 32px;
Sed ut perspiciatis unde omnis iste natus error sit voluptatem.
font-size: 20px; line-height: 32px;
Sed ut perspiciatis unde omnis iste natus error sit voluptatem.
headline-xss
font-size: 18px; line-height: 24px;
Sed ut perspiciatis unde omnis iste natus error sit voluptatem.
font-size: 18px; line-height: 24px;
Sed ut perspiciatis unde omnis iste natus error sit voluptatem.
Typography - Text-Body-Speciality(light)
text-xl
font-size: 24px; line-height: 32px;
Sed ut perspiciatis unde omnis iste natus error sit voluptatem.
font-size: 24px; line-height: 32px;
Sed ut perspiciatis unde omnis iste natus error sit voluptatem.
text-lg
font-size: 18px; line-height: 32px;
But I must explain to you how all this mistaken idea of denouncing pleasure and praising pain was born and I will give you a complete account of the system, and expound the actual teachings of the great explorer of the truth, the master-builder of human happiness.
font-size: 18px; line-height: 32px;
But I must explain to you how all this mistaken idea of denouncing pleasure and praising pain was born and I will give you a complete account of the system, and expound the actual teachings of the great explorer of the truth, the master-builder of human happiness.
text-md
font-size: 16px; line-height: 24px;
But I must explain to you how all this mistaken idea of denouncing pleasure and praising pain was born and I will give you a complete account of the system, and expound the actual teachings of the great explorer of the truth, the master-builder of human happiness.
font-size: 16px; line-height: 24px;
But I must explain to you how all this mistaken idea of denouncing pleasure and praising pain was born and I will give you a complete account of the system, and expound the actual teachings of the great explorer of the truth, the master-builder of human happiness.
text-sm
font-size: 14px; line-height: 20px;
But I must explain to you how all this mistaken idea of denouncing pleasure and praising pain was born and I will give you a complete account of the system, and expound the actual teachings of the great explorer of the truth, the master-builder of human happiness.
font-size: 14px; line-height: 20px;
But I must explain to you how all this mistaken idea of denouncing pleasure and praising pain was born and I will give you a complete account of the system, and expound the actual teachings of the great explorer of the truth, the master-builder of human happiness.
text-xs
font-size: 12px; line-height: 16px;
But I must explain to you how all this mistaken idea of denouncing pleasure and praising pain was born and I will give you a complete account of the system, and expound the actual teachings of the great explorer of the truth, the master-builder of human happiness.
font-size: 12px; line-height: 16px;
But I must explain to you how all this mistaken idea of denouncing pleasure and praising pain was born and I will give you a complete account of the system, and expound the actual teachings of the great explorer of the truth, the master-builder of human happiness.
text-xll
font-size: 10px; line-height: 14px;
But I must explain to you how all this mistaken idea of denouncing pleasure and praising pain was born and I will give you a complete account of the system, and expound the actual teachings of the great explorer of the truth, the master-builder of human happiness.
font-size: 10px; line-height: 14px;
But I must explain to you how all this mistaken idea of denouncing pleasure and praising pain was born and I will give you a complete account of the system, and expound the actual teachings of the great explorer of the truth, the master-builder of human happiness.
all-caps-title-md
font-size: 14px; line-height: 16px;
Sed ut perspiciatis unde omnis iste natus error sit voluptatem.
font-size: 14px; line-height: 16px;
Sed ut perspiciatis unde omnis iste natus error sit voluptatem.
all-caps-title-sm
font-size: 12px; line-height: 16px;
Sed ut perspiciatis unde omnis iste natus error sit voluptatem.
font-size: 12px; line-height: 16px;
Sed ut perspiciatis unde omnis iste natus error sit voluptatem.
Typography - Buttons, Links, Labels (Light_
font-regular
font-semibold
font-bold
button-lg
-
.text-lg .font-semibold
-
button-md
-
.text-md .font-semibold
-
button-sm
-
.text-sm .font-semibold
-
p-link
font-size: 16px; line-height: 24px;
Sed ut perspiciatis unde omnis iste natus error sit
Hover
Sed ut perspiciatis unde omnis iste natus error sit
font-size: 16px; line-height: 24px;
Sed ut perspiciatis unde omnis iste natus error sit
Hover
Sed ut perspiciatis unde omnis iste natus error sit
font-size: 16px; line-height: 24px;
Sed ut perspiciatis unde omnis iste natus error sit
Hover
Sed ut perspiciatis unde omnis iste natus error sit
font-size: 16px; line-height: 24px;
Sed ut perspiciatis unde omnis iste natus error sit
Hover
Sed ut perspiciatis unde omnis iste natus error sit
p-link-sm
font-size: 14px; line-height: 20px;
Sed ut perspiciatis unde omnis iste natus error sit
Hover
Sed ut perspiciatis unde omnis iste natus error sit
font-size: 14px; line-height: 20px;
Sed ut perspiciatis unde omnis iste natus error sit
Hover
Sed ut perspiciatis unde omnis iste natus error sit
font-size: 14px; line-height: 20px;
Sed ut perspiciatis unde omnis iste natus error sit
hover
Sed ut perspiciatis unde omnis iste natus error sit
font-size: 14px; line-height: 20px;
Sed ut perspiciatis unde omnis iste natus error sit
Hover
Sed ut perspiciatis unde omnis iste natus error sit
label-lg
-
-
font-size: 14px; line-height: 20px;
Sed ut perspiciatis unde omnis iste natus error sit
label-md
-
-
font-size: 14px; line-height: 20px;
Sed ut perspiciatis unde omnis iste natus error sit
label-sm
-
-
font-size: 14px; line-height: 20px;
Sed ut perspiciatis unde omnis iste natus error sit
Styles
Opacity
Negro
To be used on light backgrounds
Aa
black 90%
Aa
black 80%
Aa
black 70%
Aa
black 60%
Aa
black 50%
Aa
40%
Aa
black 30%
Aa
black 20%
Aa
black 10%
Aa
black 5%
Aa
black 1%
Blanco
To be used on dark backgrounds
Aa
white 90%
Aa
white 80%
Aa
white 70%
Aa
white 60%
Aa
white 50%
Aa
white 40%
Aa
white30op
Aa
white 20%
Aa
white 10%
Aa
white 5%
Aa
white1op
Aa
Aa
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